Colors and Star Plus channels are grabbing 50% of the market share in the Hindi General Entertainment space. Sony is gradually losing market is now struggling to keep its fourth position in the market. Rise of Colors is an unbelievable fascinating case study for every media owner.
Top 10 Hindi GEC Channels:
1. Star Plus – 293 GRP
2. Colors – 286 GRP
3. Zee TV – 221
4. Sony – 74
5. NDTV Imagine – 73 GRP
6. Star One – 64
7. Sahara – 54 GRP
8. Sab TV- 47
9. 9X -33 GRP
10. Star Utsav – 33 GRP.
We will see a fascinating battle between Star Plus and Colors for the top slot in the coming days. I am betting on Colors due to their innovation standards and top management teams.
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