Analysis: Indian publications readership

Hindi newspapers and magazines along with regional publications are gradually losing its readers. But some publications bucked the trend. “Dainik Jagran” is the number one publication in India with a readership of 536 million followed by “Dainik Bhaskar” with 306 million.

“Times of India” is the only English publication in the top 10 Indian publications. English and Hindi publications of Times of India have almost same readership numbers. "Rajasthan Patrika" stood first by gaining 7.4 million new readers while second placed “Ananda Bazaar Patrika” gained 6.9 million new readers.

Television and Internet are gradually eating into readership numbers of Print publications.

Top 10 English Publications in readership:

1. Times of India – Daily.
2. India Today – Weekly.
3. Hindustan Times – Daily.
4. The Hindu – Daily.
5. Reader’s Digest – Monthly.
6. General Knowledge Today – Monthly.
7. Filmfare – Monthly.
8. Competition Success Review – Monthly.
9. The Telegraph – Daily.
10. Deccan Chronicle – Daily.

Top countries in newspaper circulation:

Japanese newspapers occupied 7 slots in world’s top 10 newspapers. Asian newspapers occupied 75 slots in top 100 world news papers.

1. China – 93.5 million.
2. India – 78.8 million.
3. Japan – 70.4 million.
4. United States – 48.3 million.
5. Germany – 22.1 million.

Source: Business World weekly.

Times of India survey on Indian of the year

Amitab Bachchan Comfortably won the Indian of the year survey done by Times of India newspaper in five Indian Metros. Indian cricketer Sachin Tendulkar stood in the second place.

Business man of the year:

Anil Ambani was selected as Busines man of the year while Ratan Tata got second place.

Entertainer of the year:

Amitabh Bachchan got away with top rank and Tamil super star Rajnikant stood at second.

Sports person of the year:

Sachin tendulkar got first rank while tennis girl Sania Mirza got second place.

Politician of the year:

Sonia Gandhi ranked as number one politician in the Times poll and Indian prime minister Manmohan Singh second.

NRI of the year:

L.N.Mittal got first place.

My opinions:

This survey was done in only five metros and only among 1,000 voters. Even big cities like Hyderabd and Pune are not included in this survey. May be Times of India has got no funds to select more voters in other cities. Why did they do these rubbish surveys with very few voters?

If you really want to know the pulse of the Nation, do it sincerely.

I cann't understand why English media continuously neglect rural people and failed to predict the nation's mood. In 2004 Loksabha elections, they gave thumping victory to BJP. We all know what happened afterwards.

My advice to India media is don't fool people by publishing superficial and unauthentic surveys.